People-oriented industrial design: Unveiling how Baojun forklifts achieve the ultimate safety and operational experience

People-oriented industrial design: Unveiling how Baojun forklifts achieve the ultimate safety and operational experience

As the industrial logistics industry continuously raises the requirements for operational efficiency and safety standards, forklifts, as the core handling equipment, are undergoing a transformation from "function-oriented" to "people-oriented" in their design concepts. In the context of intensified industry competition and fierce homogeneity, Shandong Bojun Intelligent Technology Co., Ltd. has focused on human-centered design, integrating driver safety and operational comfort into the entire product development process. Through innovative measures such as optimizing the cab, upgrading the safety system, and adapting to various scenarios, the company has created forklift products that combine safety performance and operational experience, setting a new benchmark for differentiated competition among smaller brands in the industry.The cab, as the core working space for drivers, is the key focus of Bojun's human-centered design. To address the pain points of limited visibility and cramped space in traditional forklift cabs, Bojun has made breakthrough modifications to mainstream rough terrain forklift models, moving the cab forward by one tire width, significantly expanding the driver's field of vision. Combined with its own-developed wide-field mast design, it effectively reduces visual blind spots during forklift operations, allowing the driver to precisely control the position of the goods and significantly reducing the risk of collisions. To enhance the driver's comfort, the R&D team scientifically planned the interior space of the cab, hiding all pipeline lines, creating a spacious and tidy operating environment. At the same time, they optimized the seat adjustment system, supporting multi-dimensional angle adaptation, and equipped with anti-slip and wear-resistant seat fabrics to alleviate fatigue during long-term operations. For night operation scenarios, the vehicle is equipped with LED lamp beads and lenses in the front headlights, which not only have higher brightness but also significantly increase the illumination distance, ensuring safety in dark environments.

The comprehensive safety protection system builds the core defense line of human-centered design. Bojun strictly complies with national standards such as the "Safety Technical Supervision Regulations for Special Vehicles Used in Factories (Shops)" and achieves comprehensive coverage of product safety configurations. Its 3.5-ton series rough-terrain forklifts adopt an integrated frame structure and a patented heavy-duty cast steel steering bridge, significantly improving vehicle stability. At the same time, the front axle center of gravity is lowered to 35 centimeters from the ground, increasing the contact area between the tires and the ground, enabling smooth passage even on steep slopes and muddy terrain. This avoids the risk of rollover from a structural perspective. In terms of active safety, the vehicle is equipped with an intelligent speed limit device and a blind spot monitoring system, automatically limiting the vehicle speed to a safe range in densely populated warehouse areas when there are people present. Side ultrasonic radar detects obstacles in time and issues audible and visual alarms. In passive protection, it is equipped with three-point seat belts in accordance with EU standards and a high-strength protective roof frame, which has passed drop object impact tests and can effectively resist risks from falling objects, building a safety barrier for the driver.

The optimization of operations to adapt to diverse working scenarios makes human-centered design effective. Considering the operational needs of users from different industries, Bojun integrates modular concepts into product design. Its articulated four-wheel drive rough-terrain forklifts support two-wheel drive and four-wheel drive switching, enabling fuel savings on regular roads and strong traction in complex terrains, suitable for mining, construction sites, orchards, and other scenarios. For drivers with long working hours, the vehicle optimizes the hydraulic system design, using high-quality seals and high-pressure hoses to reduce operational jolts caused by hydraulic shocks, and simplifies the layout of the control console, integrating the core control buttons within reach, reducing operational complexity. Additionally, the vehicle also has convenient maintenance features, with an electrical maintenance area that supports tool-free disassembly, intuitive and convenient inspection of hydraulic oil levels, and reducing the maintenance burden on drivers.

"Good industrial design should not only make the equipment work efficiently but also ensure the comfort and peace of mind of the operators," said the product R&D director of Shandong Bojun. The company always takes the actual needs of drivers as the starting point, collecting feedback from thousands of front-line operators through market research and converting it into specific parameters for product design. By adhering to human-centered design, Bojun forklifts have not only gained widespread recognition in the market, but also many of their models have become best-selling products in specific fields, and have been exported to multiple provinces across the country. Industry experts point out that in the current stage where the forklift industry is moving towards high-quality development, Bojun's differentiated path centered on human-centered design provides new ideas for small and medium-sized brands to break through the internal competition. In the future, as the integration of intelligent technology and industrial design deepens, innovation focusing on user experience will become the core competitiveness of the forklift industry.